Luxury Society & Google Present The Digital Luxury Consumer in Paris

Luxury Society is the world’s most influential online community of luxury brand executives. Based in Paris, with 30.000+ members from more than 150 countries, Luxury Society informs and connects CEOs, managers, journalists, consultants, designers and analysts from across the luxury sector, in industries as varied as fashion, design, art, jewelry and timepieces, beauty, travel and hospitality, yachting, private aviation, automotive, private banking, real estate and personal services.
Luxury Society also produces a series of events, “LS Keynote”, in partnership with Bloomberg Media, focusing on “Understanding the UHNW Consumer”, accessible to its members only, and held in Paris, London, NYC and Hong Kong in 2014.

Based on the success of the Keynote series in London and New York City, We are thrilled to announce a second Paris event, in partnership with Google and Lagardère Publicité, the sessions will explore the French market and discuss digital luxury. Understanding the Digital Luxury Consumer seeks to investigate customer attraction & retention online, and to better understand the intentions and behaviours of an increasingly complex group of audience.

As a wonderful opportunity to connect with the Luxury Society community in Paris, key topics to be covered include:

• The Impact of Digital on (Luxury) Consumer Behaviour
• Best Practices For Attracting & Engaging Luxury Consumers Online
• Luxury Transactions Online
• Leveraging Digital Tools in Customer Retention

Registration 12.00pm - Keynote 1.00pm - Cocktail 6.30pm

Save The Date:
Thursday 27th November, 2014

Venue:
Le Pré Catelan
keynote@luxurysociety.com

SPEAKER OPPORTUNITIES
Email: editor@luxurysociety.com

Luxury Hotel-Restaurants and Twitter

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I was recently at Park Hyatt to try the winter truffle tasting menu (pictured above).  It was highly recommended so after dessert and while still at the restaurant-hotel I decided to tweet my review mentioning their Twitter account.

I was really surprised about the very quick response from the Social Media Manager and also pleased that they forwarded the review to the chef Franck Detrait.  Not only that but, if you read the topmost tweet, he also favourited it soon after when we were still at the restaurant.  

I really love the instant communications.  Even without Twitter I would have forwarded my thoughts to the waitress anyway and I did actually show her the Twitter exchange.  It is always nice to do it on Twitter because you also have the opportunity to share your thoughts out to the wider public.

I definitely want to give kudos for the luxury brand to be super interactive on Twitter and for a chef to be on it as well! I also follow a few chefs on social media.  My favourite is the French chef Hélène Darroze whom I decided to follow after I went to her Mayfair hotel-restaurant The Connaught.  She has a very active, candid and authentic Instagram account showing her lives between London-Paris and behind the scenes of being a Michelin chef.

It is always really nice to receive a nice message and to have pleasant conversations on social media - remember that the people who run these accounts are human as well!

Also I had an upgrade at Radisson Blu and I wonder if it’s social media related? Hmm ;)

Rise of the Luxury Haul Videos

I remember coming across my first haul video.  This was by an American staying in Europe describing her latest shopping haul in a YouTube video (it tends to be YouTube) several minutes long.  She had thousands of likes and subscribers and upon seeing her channel she has done numerous haul videos before.

I decided to make my first video after purchasing Le Voyage de Pytheas by Hermès.  I decided to use a high definition Samsung Galaxy Android digital camera - yes this camera had apps including Instagram!  I took the short video above using the Instagram’s video sharing app which allows you to take multiple clips but constrained in a length of no more than 30 seconds.  The video above is my second try.  

Haul videos are a bit of an interesting social phenomenon that comes part and parcel with mobiles, the selfie culture, social media and blogging.  It’s not just constrained to fashion or beauty as I have seen other haul videos on other products from technology or toys.  It seems that no matter what it is, there is always a group of people who share the same interests as you.  

3D Printing and the Luxury Industry
A mini demo I saw in action at Mobile World Congress in Barcelona was a 3D printer printing out Nokia Lumia covers using a special type of plastic material.  3D printing in the luxury industry is a technology still yet to take off.  It’s interesting because on one side there is the argument of 3D printing democratising manufacturing but there is also scope for the luxury industry in terms of bespoke products and personalisation.

3D Printing and the Luxury Industry

A mini demo I saw in action at Mobile World Congress in Barcelona was a 3D printer printing out Nokia Lumia covers using a special type of plastic material.  3D printing in the luxury industry is a technology still yet to take off.  It’s interesting because on one side there is the argument of 3D printing democratising manufacturing but there is also scope for the luxury industry in terms of bespoke products and personalisation.